Keynote: If You Don’t Know the Cause, You Can’t Control the Effect – Placebo Effects in HCI and Beyond

About Albrecht Schmidt:

Albrecht Schmidt is Full professor of computer science at the Ludwig-Maximilians-Universität (LMU) in Munich, where he holds the chair for Human-Centered Ubiquitous Media. LMU Munich is consistently the top-ranked university in Germany, with a strong human-computer interaction and media informatics group. He won the ACM SIGCHI Academy award in 2018. Since 2020, He is a member of Leopoldina (Nationale Akademie der Wissenschaften), and in 2023 he was elected ACM Fellow.


He has been a professor at multiple universities in Germany, such as the University of Stuttgart, the University of Duisburg-Essen, the Fraunhofer Institute for Intelligent Analysis and Information Systems (IAIS), and the B-IT center at the University of Bonn. He has also worked for Microsoft Research in Cambridge (UK) and the Engineering Department at the University of Cambridge in the UK.

He has chaired some of the major conferences in human-computer interaction and ubiquitous computing, including technical program chair for ACM SIGCHI 2014 (the largest scientific conference on human-computer interaction with more than 3,000 participants), general chair for ACM UIST 2018, program chair for IEEE Percom 2012, conference co-chair (2013), program co-chair (2011) of the ACM MobileHCI conference, and general chair for AutomotiveUI 2009. Since 2016, I have been on the editorial board of the ACM TOCHI journal. He was one of the general chairs for the ACM SIGCHI 2023 conference in Hamburg.

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Albrecht Schmidt (LMU, ACM Fellow) Albrecht Schmidt (LMU, ACM Fellow)