It is often discussed whether or not the user interface in the car matters or not. The basic argument is that cars are emotional and hence the driving experience matters and everything else is secondary.

However it seems the user interface becomes more and more part of the experience. On Saturday night I travelled via Munich to Innsbruck – and had again some time on in the lounge at the railway station. In a article on the new VW concept car UP it was interesting to see that about 15% of the text (about 20 lines text of the whole article of 130 lines, see red box) were about the new user touch screen – the section about the motor was similar in length.

The opening keynote at Ubicomp was given by Antonio Calvosa from Ferrari. Here two a very experienced and user interface focus could be seen. The talk touched issues of emotion and affective issues. Overall he argues that Ubicomp technologies should amplify what humans like to perceive.