Facebook – a platform to spot when companies go bankrupt? Real world example.

In the Germany the drug store chain Schlecker announced to be insolvent, see the Reuter news post. If you look at the company’s Facebook page and scan the comments from the last 4 weeks it is apparent that some people in the crowd and employees expected it already last year.
Schlecker is a large drug store chain with probably over 10.000 outlets in Europe and more than 30.000 employees.

The following screen shots show some selected examples I took from the following page: http://www.facebook.com/schlecker.drogerie 
The posts are in German – the minimal summary should give you some idea…

This one the company wishes a happy Christmas and reminds people of a chance to win a car. The first replies echo the holiday greetings but then one complains that they let their shops bleed out (run empty) and that the order good do not arrive (probably posted by an employee). One further speculates that the company is close to bankruptcy. (over 3 weeks before the official note of insolvency)


The company announces a 2 euro discount on a product. Then employees post that they would like to sell the goods to the customers but that they do not get the goods for their shops. Additionally they complain that the goods they get from other closed down shows are not what they need. One says we want to work but we cat (as they are running out of stock). (over 2 weeks before the official note of insolvency)

The company announces price reductions in some goods. Some says that is great – but would be much better if these goods would be in the shops to buy them. (9 days before the official note of insolvency)

Overall I think this is an instructive real world example of the information that can be found in social networks about the health/value of companies. In particular the mix of customers and employees posting makes it a good example to study. I would expect that companies will learn lessons from this with regard to guidelines for the employees… and about transparency / openness…to understand how reliable such posts are we probably need to do some more research? let us know if you are interested in working this with us.

Finally a simple explanation of social software

Social software and media is getting hugely popular and there are many longer explanations in CSCW and CHI why this works and what are the basic drivers. I saw a t-shirt that explains it in a single picture 🙂

It may over generalize but there is some truth in it – and given the recent figures on the prevalence of ADHA it seems to be a driving business in the future…

Social networks connected to the real world

Florian Michahelles mentioned in his blog a talk [1] and paper [2] by Aaron Beach on mobile social networks that are linked to artefacts (e.g. clothing) in the real world. This is really interesting and I think we should look more into this…

[1] Aaron Beach. University of Colorado. Whozthat: Mobile Social Networks. Whoz touching me? Whoz Music? Whoz Watching? Who Cares?

[2] Beach, A.; Gartrell, M.; Akkala, S.; Elston, J.; Kelley, J.; Nishimoto, K.; Ray, B.; Razgulin, S.; Sundaresan, K.; Surendar, B.; Terada, M.; Han, R., “WhozThat? evolving an ecosystem for context-aware mobile social networks” Network, IEEE , vol.22, no.4, pp.50-55, July-Aug2008

Printed Yearbook – will they be replaced? Facebook with time-machine?

On the trip to Potsdam two young women sat opposite us – discussion one-by-one the pages in the yearbook of their school. The yearbook was from a school in Berlin was from 2009 and printed in highest quality – quite professional. Their discussion had a lot of forward references (what will become of people – and how they see and present themselves now). Looking back 10, 20 or 30 years after leaving school these images and texts are very interesting… There is a real value in paper that cannot be altered – here new technologies (facebook and alike) that evolve with the people are less entertaining.

Is there already a website like archive.org for social networks? An interesting feature in such sites could be a time machine. E.g. you can put in the date and you get the page as it was on that date (e.g. what friends did she have then, what music did she like, etc.) – would guess this is to come – I can hear the privacy worries already…