Florian Alt presented our work on pervasive advertising, in particular on creating dynamic user profiles in the real world . This research was carried out together with colleagues in marketing and software systems and implemented in one of our course. We are proud that it got named best paper at AmI 2009! Another paper to look at in this context was presented by Jörg Müller; it looked at pervasive advertisement utilizing screens on public phone boxes. The study is amazing in size (20 displays all over Münster, 17 participating shops) and duration (1 year, 24/7) . Even though the results are not completely conclusive it is very interesting to read about the experience of such a large deployment real world in a research context.
This year at AmI included a vision panel with Juan Carlos Augusto, Florian Michahelles, Jörg Müller, Donald Patterson, which I chaired with Norbert Streiz. The main questions for us were: Is there a need for a vision? What are drivers for a new Vision? And what is the value of having a technology vision? The discussion was very diverse touching on various topics. One interesting observation is that many people – including me – see that a mobile personal device (what now is the mobile phone) will stay at the center of a new vision. A further very insightful comment was that we as a community should try to develop more specific visions (e.g. how will education be in 2020, or how will public transport be in 2030) rather than have a Version 2.0 of the overall vision. I think such more specific visions could be valuable to guide research in Ambient Intelligence in the next years.
 Florian Alt, Moritz Balz, Stefanie Kristes, Alireza Sahami Shirazi, Julian Mennenöh, Albrecht Schmidt, Hendrik Schröder and Michael Goedicke: Adaptive User Profiles in Pervasive Advertising Environments. Proceedings of the 3rd European Conference on Ambient Intelligence (AmI ’09). Springer Berlin / Heidelberg. Salzburg, Austria 2009.
 Jörg Müller, Antonio Krüger: MobiDiC: Context Adaptive Digital Signage with Coupons. Proceedings of the 3rd European Conference on Ambient Intelligence (AmI ’09). Springer Berlin / Heidelberg. Salzburg, Austria 2009.